Writing a business plan at 30,000 feet

Unfortunately, our family vacation came to an end and we boarded a return flight from Zurich, Switzerland to Newark, New Jersey.  Once the plane was at a safe cruising altitude (somewhere around 30,000 feet) and the kids were settled in, we started brainstorming about how to import and sell Terra Keramik’s handcrafted tableware in the US. We booted up our laptop and began drafting the outline of a business plan and crunching some “back of the envelope” numbers to explore whether or not the business could make sense.  This started a year-long journey to bring to market a unique product and create a new online marketplace.


2 Responses to “Writing a business plan at 30,000 feet”

  1. kabababrubarta Says:

    Nice design! kabababrubarta

  2. terrakeramik Says:


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